Calling all kids! Be on the lookout for the most notorious—and loveable—brown bears in the land!
Boonie Bears has exceeded all ratings expectations since its February debut on the CCTV Children’s Channel during the 2012 Spring Festival season.
By April, the show had settled comfortably into the top spot, surpassing the ratings of all other programming—in all genres—during the Qingming Festival holidays.
The program’s runaway success during this period resulted in additional airings on many other major channels throughout China, including CCTV1, Guangdong Jiajia Cartoon, and the Guangzhou Children’s Channel.
Meanwhile, online broadcasts of Boonie Bears have been equally well-received, with the program racking up impressive numbers on China’s popular PPTV and iQIYI entertainment platforms. In fact, among a wide range of animated hits featured on iQIYI, Boonie Bears recently ranked among the three most popular shows culled from around the world.
Even before its initial airing, Boonie Bears had garnered solid industry distinctions both at home and abroad, among them the state media administration’s top prize for Chinese cartoons in 2011, as well as official selection for Italy’s Lessinia Film Festival and Pulcinella Awards for that year.